“Organic” isn’t a word I usually associate with vodka. Sure, organic is commendable. Organic is responsible. Organic is even noble.
But these homespun virtues don’t exactly dovetail with vodka’s typically glitzy image. Commercials for big-name vodkas often beguile the viewer with fussy fantasy worlds that feature dazzling women, surreal Norse landscapes, ice palace discos, and fashion runways a-pop with camera flashes.