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My recent tour of Whole Foods has got me thinking about how true the company has stayed to its core values despite its size. Sure, there are problems. The buying decisions are made centrally, bakery items are shipped to local stores par-baked, there are only 5 local vegetables this month in the Minneapolis location, and - most troubling - a friend recently let me know that Whole Foods has been accused of union-busting. But all things considered, Whole Foods does an excellent job of walking the talk, and helping customers find the good stuff. This post highlights the extensive process Whole Foods uses to vet potential new partners.

About a month ago, I went to the Minneapolis Whole Foods Market looking for local meat. I’ve been a Minnesotan long enough to know that our produce choices are severely limited in the winter months, but I figured there’d be plenty of local pork and beef to bring home. Turns out I was wrong - there was almost none. I left Whole Foods confused and surprised, and I left them a note. The next day, Renee Howard sent me an email.

My Dad, eater of Joyva jelly rings, Kosher beef tongue, and the biggest bags of salad you've ever seen, moved from New York (where I grew up) to Bristol, Pennsylvania with his wife Paula several years before he died.