fresh the movie

The movie Fresh is one of our favorites. Compelling, entertaining, warm, funny, and unabashedly hopeful, the documentary aims to forward the cause of good, sustainable food by making it accessible. As director Ana Sophia Joanes put it in our interview last summer:

Photo courtesy of RawFoodLife.comLast December, we wrote about ana Sofia Joanes, food policy activist and director of the movie Fresh, and her campaign against BigAg monopolies.

Photo from http://educate-yourself.org/As I type this, I am sick to my stomach.

No, it’s not something I ate. It’s something I read, this headline:

Forbes Magazine named Monsanto the #1 company of the year for 2009

Makes me want to puke.

If you want to read the article yourself, you’ll have to Google it; I refuse to drive traffic to the Forbes Magazine website.

I read it, and then had to create an account to post a comment. Here’s what I wrote:

Dear Santa:

ana Sofia joanes to DOJ:
"Free our farmers"

I was lucky to have the chance to conduct a phone interview with ana Sophia joanes recently. Ana is the director of the terrific food documentary “Fresh,” which has taken the Twin Cities by storm this summer and doesn’t seem to be letting up anytime soon (additional screenings are scheduled for the Birchwood Cafe on their big screen later this month). “It’s been an unexpected and amazing response,” ana says, “just completely grassroots and word of mouth.

You might think, on the heels of the recent Minneapolis debut of the documentaries "Fresh" by ana Sofia joanes, and "Food Inc," (expertly reviewed by Kristen at Food Renegade this week), that we've had our fill of food at the cinema this summer. Even James Bond only releases one movie each year, right? Wrong! Ladies and gentleman, welcome to the most intelligent movie-going summer in recorded history.

Seems like every few days I'm approached by someone with a local food focused business idea. Distribution is broken! We need a year round farmers market! CSAs are not the answer! Here's what I say: Yes. I've seen King Corn, FRESH, The Future of Food, and others.

FRESH MOVIE SPOILER ALERT: Local food is better for you and for the environment. OK, now that's out of the way... I had a terrific time at the Minneapolis screening of the documentary FRESH at Bryant Lake Bowl last night.