greenwashing

Vino 101: It’s not easy being green

green wines

Unless you’ve been asleep for the past twenty years, you know that Americans are eating differently these days. Once upon a time, price was pretty much the only factor in our food purchases; that attitude helped spur the growth of industrial-scale agriculture built on petrochemical fertilizers, monoculture, and efficiency over quality. (Hello, grainy and flavorless supermarket tomatoes!) 

 

Today, we’re more conscious of how the food we eat impacts the planet and our own bodies. Consumers are increasingly demanding more information about how their food is grown and made, and a large and growing number prefer to buy local and organic whenever possible. 

 

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Is It a Good Thing When Big-Box Retailers Sell Local Food?

A recent story on National Pubic Radio (NPR) entitled Wal-Mart Helps Small Farms Supply Local Food got me thinking. On the surface, the idea of Wal-Mart -- or any retailer, big or small -- making a public commitment to sourcing better food strikes me as a positive thing. According to the article:

The company wants to revitalize small and midsize farms in the U.S. and has begun a program to increase the amount of local produce sold in Walmart stores. The program also benefits consumers, who have access to fresher food, as well as Wal-Mart itself.

That sounds pretty good, right? The article goes on to say that:

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