Jaikumar Vijayan

Izzy's Ice Cream Uses RFID Technology to Tell You the Flavors

The words, “Ground-breaking Technology!” screamed out, in large, bold type, from the headline of an e-mailed press release I received last week. It made me wonder: What technological achievement was being heralded now? Was it one of those inventions that I would have invented myself if only I had learned how to write code? Like an iPhone that actually works as a phone? Or a content management system that writes 500-word blog posts? Or an “un-send” feature for the e-mails I shouldn't have written when I was so angry. (Or so tipsy.) No, no, and no. This was for something way, way better. Read for yourself:

"St Paul – May 20, 2010 –A moment more than one year in the making, Izzy’s Ice Cream is proud to announce the launch of an exciting, new service, Izzy’s Flavor Up!, that allows customers to subscribe to their favorite Izzy’s Ice Cream flavors."

It continues:

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