locapour

Locavore? Then Why Not Locapour?

I happened to bump into the October 31 issue of Wine Spectator magazine this week and found an editorial by James Molesworth called “Are Locavores Also Locapours?” Although the local food movement has pushed farm fresh produce to the menus of top restaurants around the country, local wines have yet to do the same. By tracking a New York winery’s struggle to make it on big-city wine lists, he argues that consumers are willing to pay extra for local food on the table but are willing to put almost anything in their glass—just as long as it says Italy, France, or Sonoma on the label. 

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