pure market express

Rebecca Irey Discusses Pure Market Express

I recently had the chance to conduct an email interview with Rebecca Irey, Certified Raw Chef and co-founder of Minnesota's Pure Market Express. (I posted my own take on Pure Market Express and their food yesterday.) Rebecca discussed her reasons for starting a raw food company, her thoughts on sustainability and local food, and her plans for the business. Here's our interview:

SGT: Tell me a little bit about your background.

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Pure Market Express Offers Raw Food to Go

Quentin and Rebecca IreyQuentin and Rebecca Irey"We want to change people's lives," Quentin Irey tells me, "we want to bring raw food to the masses." I'm trying to listen while eating a plate of food on which nothing is what it sounds like. Quentin and his wife Rebecca, the Twin Cities entrepreneurs who recently founded Pure Market Express, have just served me samples of four raw foods, and they won't say any more until I've tried what they're calling a bacon jalapeno popper. What concerns me is that the "bacon" they're serving is made from eggplant, and the "cheese" is a mixture of pine nuts, chives, lemon juice, salt and pepper.

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