wall street journal

Five Food Stories: Which One is an April Fool's Hoax?

About 40 years ago, on April Fool’s Day, I secretly dumped all the white sugar out of my mother’s sugar bowl and filled it with salt. When she poured her first cup of coffee that morning, and added her spoonful of “sugar,” she tasted, for the first time, her daughter’s love of practical jokes.

I wanted to play a joke on all of you today, too, to commemorate that one date every year when we are encouraged to lighten up and not take everything so seriously. But I don’t have legal access to your sugar bowls -- and even if I did, what are the chances that you, my fellow “eat-real-food” aficionados, would have them filled with white, processed sugar?

So my April Fool’s joke for you is a collection of five food-related stories that sound preposterous enough to be fake.

But only one is. The rest, believe it or not, are true -- to the best of my knowledge.

See if you can figure out which is which. And no cheating!

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Fair-Trade KitKats in the U.K.

 Wall Street JournalPhoto Credit: Wall Street JournalInteresting piece in the Wall Street Journal this week about the Nestle company using fair-trade chocolate in its U.K. KitKats starting in January 2010. Here's an excerpt from the article by Deborah Ball:

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In a Bad Economy, People Eat Less Crappy Food

How to Fight Wal-mart? Sell Better Food!

walmartNo big surprise in the Wall Street Journal's recent article about local businesses suffering when a Wal-mart comes to town. But there's also some interesting advice for small business owners and local grocers when it comes to staying alive. For one thing, the article cautions these businesses against trying to match Wal-mart on price, suggesting that this will simply compound the problem, reducing sales by 25% rather than 17%.

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