Unless you’ve been asleep for the past twenty years, you know that Americans are eating differently these days. Once upon a time, price was pretty much the only factor in our food purchases; that attitude helped spur the growth of industrial-scale agriculture built on petrochemical fertilizers, monoculture, and efficiency over quality. (Hello, grainy and flavorless supermarket tomatoes!)
Today, we’re more conscious of how the food we eat impacts the planet and our own bodies. Consumers are increasingly demanding more information about how their food is grown and made, and a large and growing number prefer to buy local and organic whenever possible.