Wellness: Breaking the Addiction Cycle of Sugar

This post is part of an ongoing series on Wellness, which looks at the importance of health and healing in living a Simple, Good, and Tasty lifestyle. Also check out the previous Wellness posts on seasonal eating and spring cleansing.

Maybe chocolate chip cookies, chai tea lattes, or blueberry pie a la mode call to you, because many of us – even the health-conscious among us – are hooked on sugar. Cookies (and espresso) got me through college, and in times of stress I still turn to that combination to cheer me on.


Sugar is highly addictive because it activates the same “feel good” part of your brain as heroin. When you eat sugar, it stimulates the release of dopamine – the neurotransmitter of pleasure. No wonder I wanted needed a cookie every day of my senior year: I was desperate for a pick-me-up/fix.


Once an ingredient only for the elite, sugar is now deeply woven into the daily Western diet. Since 1970, sugar consumption has risen from about 1/7 pound a day to almost ½ pound a day per American. That totals 30 teaspoons each day, for a total of 100 pounds each year! This monstrous amount mostly goes down the hatch in the form of soda and fruit drinks, processed and prepared foods, baked goods, cereals, and even pizza.


But we are not completely at fault for the large amount of sugar we consciously or inadvertently consume. Food companies have been gradually increasing the amount of sugar and other sweeteners in our foods and beverages over the decades so our taste buds have become desensitized to even large amounts of sweet sensation. They have created something called the “bliss point” – a ratio of sugar, salt, and fat:

  • Too little sugar, and it's not sweet enough. Too much, and it's too sweet. The "just right" amount is the Bliss Point.
  • Too little salt, and it's not salty enough. Too much, and it's too salty. The "just right" amount is the Bliss Point.
  • Too little fat, and it's too bland. Too much, and it's too rich. The "just right" amount is the Bliss Point.”

Using this equation, food companies are not only decreasing our sensitivity to the taste of sugar, but also contributing to obesity and the other health conditions that correlate with an increased sugar intake. Last winter, the New York Times published a great article exploring this industry-wide responsibility for American’s health, titled “The Extraordinary Science of Junk Food.” Read it, you’ll be shocked and amazed.


What does this seemingly benign sweet tooth mean for our health long-term? Well, sugar consumption affects our cholesterol, our triglycerides and our insulin sensitivity… so basically the amount of sugar we consume is directly related to our risk of heart disease and diabetes. Not to mention weight gain and obesity. Oh, and the pathogenic microorganisms that live in our guts, like Candida albicans, thrive on sugar. They love sugar more than we do, if you can believe it. When these bad bugs are well fed, they proliferate and overpopulate the gut, crowding out beneficial microorganisms like lactobacilli and bifidobacteria that promote digestive health, mental health, and strengthen our immune system (i.e. overall health); they also contribute to health problems such as yeast infections, digestive discomfort, and allergies.


Breaking the Cycle

Just like quitting anything, breaking the addictive cycle with sugar takes fortitude and persistence. But there’s no need to go overboard and throw away the entire contents of your pantry. Simply start cutting back the amount of pure sugar you consume. As you decrease the amount of sugar in your diet, you will gradually become more sensitive to the sweetness of foods and crave overly sweet things less and less. For example, if you add 3 teaspoons of sugar to your morning coffee, cut back to two. At first the coffee may not taste as good, but I guarantee that after 1-2 weeks, you will enjoy the flavor of your coffee again. This is when you cut back to 1 teaspoon. Gradually reduce the number of sweet things you have each day until you no longer miss them, then reduce your consumption even more. Eventually, you can have whole sugar-free days, weeks, or months without even a pang of restriction or remorse.


While the steps to reducing the amount of sugar you add to food is clear cut, it’s harder to cut down on the “invisible” sugar – sugar that’s already been included in processed foods. Here are a few tips to cut back the sugar when you shop:

  • Look for the total sugar content on the nutrition facts panel and aim for 0 grams of sugar.
  • Try to avoid added sugars. You will find them if you read the ingredient labels of packaged foods. Look for words ending in –ose, such as sucrose, glucose, and dextrose. Ingredients ending in –ol (sorbitol, erythritol, xylitol, etc.) are sugar alcohols – low-calorie, but still sugar. The closer to the top of the list, the greater quantity of the ingredient is in the product.
  • Compare products and choose packaged foods with lower sugar content. This usually means buying plain yogurt, unsweetened dairy alternatives, whole grain cereals, etc.
  • To help mitigate sweet cravings, incorporate whole grains and cooked root vegetables like beets, carrots, sweet potatoes and yam, onions, and winter squash into your daily diet. These foods add natural sweetness to your meal, so you’re not looking for something to satisfy that taste when you’re finished eating.
  • Natural sugars are still sugars, but preferable to the highly processed, nutrient deficient table sugar. Satisfy your sweet cravings with honey, maple syrup, molasses, brown rice syrup, or agave nectar. Be reasonable and don’t overindulge.
  • Serve fresh fruit for dessert. While fruit contains a natural sugar – fructose –, it also contains vitamins, minerals, antioxidants, and fiber that promote health.


 Whether your goal is to lose weight or throw defiance back in the face of the food industry, getting sugar out of your life will be as satisfying and delicious as a fresh picked strawberry.


Jesse Haas uses a combination of nutritional counseling, whole foods education, and bodywork to help her clients learn new ways of integrating self-care and good food into their lives to improve their health. To learn more about her wellness practice, visit her website, Her last article for SGT was Feeling the Seasons of Our Bodies.


The "half pound of sugar consumed per person, per day" thing seems impossible. That linked study cites "sugar utilization per capita", which doesn't necessarily mean all that sugar is going down our gullets.

I found an AP report that says 22 teaspoons per person, per day, which is really only slightly less ridiculous.


Thank you for your comment and for being a critical reader. The truth is there are many estimates of how much sugar the average American consumes. Whether its 22 teaspoons for 48 teaspoons (approximately the amount in a 1/2 pound of sugar), it's too much. These numbers include not only the sugar we add to foods ourselves (i.e. sugar in our morning coffee), but also that found in processed and packaged foods, beverages, fast foods, etc. In my opinion, it's these foods that are actually most responsible for the excessive consumption of this highly addictive ingredient.

I agree, Jesse, either way it's too much.  When you consider there's about 450 grams of sugar in a pound, and there's about 45 grams of sugar in one can of soda ... I think the 1/2 pound figure sounds realistic.  What's insane is the amount of sugar children are eating.  Parents, grandparents, and schools are feeding crazy amounts of sugar to children in our society, all while their bodies are developing and adapting to their diet.  If I see one more toddler at the kiddie pool with a can of pop or purple drink I just may lose it!  It's no wonder that their overweight parents, exhausted and sweaty from the walk from the car to the pool, model the health problems that you mentioned in your article.

We should all read an article like this from time to time to remind ourselves how important it is to remain conscious of what we eat.  Thanks.

This is PERFECTLY-timed, Jesse, since today is my first day away from chocolate and candy. Thanks!!!

Fight the good fight, Connie! You can do it.

Connie, I'm right there with you! My first day too of trying to get the sugar monkey off my back...that's gotten to be a pretty big animal over the past couple months, but we can totally do this! Thanks, Jesse!

Awesome to feel this support and camaraderie on what would otherwise be a plodding drudge of a journey! :-)


I agree, especially in the first few days! I already feel some withdrawal symptoms so it's good to know I'm not alone in my skip-the-sugar journey. :)

As someone who had to give up all sugary treats after having an angioplasty 18 months ago, I can tell you I will never loose my taste for it, no matter hwo long I stay away. When I now eat the occasional cookie or baked good, it tastes better than ever and so I subsequently miss it even more. Going cold turkey is the only answer for me, the gradual approach simply will not work.

Cold turkey is my best technique, too. It's hard, for sure, but so worth it. I find the longer I go without sugar, the less delicious it is when I have it again. Too sweet! I'm sorry you don't have the same experience, Anonymous; it makes obstaining all the more easy.


Elizabeth and Connie, what are you motivations for going sugar free?

I'm also a cold turkey kind of person - "allowing" myself a treat at a certain time or of a certain size just makes me so absolutely fixated on it that I lose focus. And Jesse, I'm finding that my once-moderate sugar consumption has increased over the past couple months and I'm seeing some serious effects in terms of my energy levels throughout the day and overall sense of wellness. It wouldn't be so terrible if I could also fit back into the jeans I bought only three months ago. ;)

Thanks for the comments, and I didn't relaize I was being Anonymous the first time, sorry.


And Jesse, I'm glad you're reacting differently than me, what I'm going through is excurtiating but my veiw is that now that I've survived the angioplasty and avoided the heart attack I was very close to that I'm living for my family which still wants me around, so fighting my taste for sugar is a small price to pay for more time with them. 

Small price indeed, John. Good for you. It's always exciting to hear people share their stories of taking control of their health. So empowering! Way to go, guys!

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