kusum ailawadi

How to Fight Wal-mart? Sell Better Food!

walmartNo big surprise in the Wall Street Journal's recent article about local businesses suffering when a Wal-mart comes to town. But there's also some interesting advice for small business owners and local grocers when it comes to staying alive. For one thing, the article cautions these businesses against trying to match Wal-mart on price, suggesting that this will simply compound the problem, reducing sales by 25% rather than 17%.

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