organic valley

It's pretty hard not to be inspired by Fred Haberman. Although he apologizes profusely - and repeatedly - during our lunch for being exhausted ("I was at the farm before 5 this morning," he says, "I'm starting to feel dizzy"), Fred is articulate and passionate as he describes Haberman's company sponsored organic farm.

In yesterday's post, about Whole Foods' Local, Organic Values, I wrote about the core values of Whole Foods and how they influence the food sold at the stores. Today's post is about how purchasing happens, specifically related to the meat we get in the Minneapolis store.

About a month ago, I went to the Minneapolis Whole Foods Market looking for local meat. I’ve been a Minnesotan long enough to know that our produce choices are severely limited in the winter months, but I figured there’d be plenty of local pork and beef to bring home. Turns out I was wrong - there was almost none. I left Whole Foods confused and surprised, and I left them a note. The next day, Renee Howard sent me an email.