Let’s say you’re the CEO of a factory pork producer. Your top priority is squeezing profits out of pigs. But there’s a downturn in the market. There’s more supply than demand for pork products, which means prices have fallen so low that you can’t charge enough to make the profit you promised your board of directors and shareholders.
Is it time to worry?
Not likely. Because under the current system, sanctioned by the U.S. Department of Agriculture, there are two things you can do to boost your business: