I've long been a fan of meeting people where they are. It's a strategy that offers a nice complement to "hitting them over the head," and is often perceived as more agreeable than "bowling them over with the hard truth." I'm not saying those techniques don't have a place - it's hard to care about real food (or anything!) and not get angry about it once in a while. Still, one must acknowledge that fast food isn't going away anytime soon, and - as a result - those who produce it in a mindful way can do the world some good. Which brings me to Chipotle.
