Abby Andrusko, co-founder of The Grass Fed Cattle Co. in Edina, MN, is telling me the story of when she and her husband (and business partner) Marcus decided to give up industrially produced meat for good. "We were with a group in the boundary waters [Marcus and Abby also run a mission-driven company called Boundary Waters Experience], and the food we'd brought [from a major, national food discounter] was tasteless and fatty - definitely not healthy, and we didn't feel good about it. Marcus and I decided then and there that we were done with that kind of meat." On July 4, 2008, the couple decided to punish their families and friends one last time, cooking and eating every last bit of "the bad stuff" in a tribute to our country that was every bit as American as apple pie and fireworks. All the meat was eaten, and - fortunately - nobody got sick. An idea was born.