Mention Michael Pollan in a crowded room (or in an elevator, at the dinner table, at work, etc) and you get one of two reactions:
Reaction One: the person rolls their eyes, remembering Pollan as some sort of a "Food Nazi" from a TV interview he gave over the past year, probably one where he said you should only eat things your Great-Grandma would recognize. Or maybe one where he discussed "edible foodlike substances," which are, according to Michael, often disguised as real food.
Reaction Two: An "oh my God"-like gasp, followed by vigorous head-nodding, a sense of brother- (or sister-) hood, and an in-depth discussion of how they selected their CSA, the size of their garden, and what's growing there this year.