UPDATE: Tickets for the 6/3 showing of FRESH are now available at the Birchwood for $10 each. The movie FRESH, a food documentary by ana Sofia joanes, takes a look at the food industry through the eyes of some of our most celebrated farmers and thinkers. From the FRESH press release:
FRESH celebrates the farmers, thinkers and business people across America who are re-inventing our food system. Among several main characters, FRESH features urban farmer and activist, Will Allen, the recipient of MacArthur's 2008 Genius Award; sustainable farmer and entrepreneur, Joel Salatin, made famous by Michael Pollan's book, the Omnivore's Dilemma; and supermarket owner, David Ball, challenging our Wal-Mart dominated economy.
The movie Fresh is one of our favorites. Compelling, entertaining, warm, funny, and unabashedly hopeful, the documentary aims to forward the cause of good, sustainable food by making it accessible. As director Ana Sophia Joanes put it in our interview last summer:
