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What's at the Movie Theater This Summer? Food!

You might think, on the heels of the recent Minneapolis debut of the documentaries "Fresh" by ana Sofia joanes, and "Food Inc," (expertly reviewed by Kristen at Food Renegade this week), that we've had our fill of food at the cinema this summer. Even James Bond only releases one movie each year, right? Wrong! Ladies and gentleman, welcome to the most intelligent movie-going summer in recorded history.

"Good" online features an overview of several other food-related films being released this summer, including "The Greenhorns," "Killer at Large," "Food Fight," and "The End of the Line." While each of the films, in the words of Good.is's Peter Smith, "seems to follow the tradition of narrative exposés like Fast Food Nation and Humane Society’s downer cow video," the short descriptions I've read of each - and the terrific information on their websites - lead me to believe that the films will be very different from one another. I'm especially excited to see "Food Fight," which features Alice Waters and Michael Pollan (who's also featured in several other summer food films), and "The Greenhornes", which focuses on farmers under the age of 40. "The End of the Line," about the perils of overfishing, looks unique and interesting as well.

While I liked last summer's The Dark Knight as much as next the person, I've never really been one to go after summer blockbusters. So the fact that there are so many movie makers thinking about food and creating meaningful films is incredibly exciting. After the "Fresh" screening, I spent some time with Todd from Thousand Hills Cattle Company. He and others were marvelling at the change in consumers' perceptions - and spending habits - related to good, local, sustainable food, encouraged and excited to see what comes of it this summer and ongoing. With companies like Gold'n Plump (Just BARE Chicken) and Walmart getting in on the local food bandwagon, its clear that the sustainable food movement's tipping point is within reach. I'm excited to watch these new documentaries and see what happens. I'm also planning to help things along, if I can. :-)

Comments

Can you clarify please, you mention Walmart getting in on the local food bandwagon, but the link points to a post about competing against Walmart by competitors getting themselves into local food. Is Walmart itself getting into local food?

Thanks

Thanks for the comment, Jim. Sorry to be unclear. Walmart is trying hard to help people connect with their food - this "find the farmer" post is probably more helful along those lines: http://simplegoodandtasty.com/2009/03/29/find-the-farmer - and to feature organic foods when possible. I'm not passing judgment on Walmart, as it turns out - if anything, I think it's a good thing that more and more people and companies are helping connect their customers to food producers. My point is that local food is no longer a niche interest, which I'm very happy about.

Great. Thanks.

We have our tickets to see Food, Inc at the end of the month when it opens here... can't wait to see it & compare notes.

Can't wait for Greenhorns either, since I am a FUF (farmer under forty!)Hmmm, needs a better acronym!

Hi Maggie,

It will be "fun" to compare, although "fun" isn't the first word I'd use to describe the film. "Greenhorns," though .., those FUFs are fun!

Thanks for the note!

-Lee

thank you

Does anyone know when the Greenhorns is coming out? I am excited to see it...but the website has not been updated in months!

Weird! It looks like they have a fairly active blog (http://thegreenhorns.wordpress.com/category/events/), but I can't figure out where the movie is...

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