Thousand Hills Cattle Company, a leading producer of grass fed beef in the Midwest, has its work cut out for it.
First of all, there’s the cost of their product. Although their cattle are relatively inexpensive to raise, according to founder Todd Churchill (they just eat grass, right?), the cost of transporting, processing, packaging, and shipping 24 grass-fed cattle each week is enormous - there’s just not much economy of scale. By the time it gets to the grocery store or co-op, Thousand Hills beef costs more than its corn fed (non-organic) counterparts, nearly every time.